JOEL WORKING WITH JOHN legendIt became a challenge: to tell King’s story in a new way, and to a contemporary audience. How could an audience see the story differently when they had likely seen every frame of footage many times? Though history suggests the past, the network viewed this grand narrative as one continuous, uninterrupted “now”— an epic that must evolve with current perspectives.
Whether you realize it or not – every moment of every day – sound affects all that you think, feel and do. The Sonic Boom pulls back the curtain on the powerful role sound plays in our lives, revealing how people and brands can use it to inspire and persuade – or annoy.
Watch Joel Beckerman discuss the power of sound and how it impacts our lives on ‘CBS This Morning’. See him speak about transforming experiences in an instant with sound and creating unforgettable Boom Moments.
One of their “7 Great Fall Books”
“Beckerman, a composer who specializes in “sonic branding” (he created AT&T’s four-note tune), combines experience and science to explain how we process sound. Using familiar examples from the sizzle of a Chili’s fajita to Apple’s soothing boot-up tone, The Sonic Boom will alter how you hear the world.”
“I’ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we’ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.”
“The only force more powerful than taste or smell when trying to create an emotional response? Music. The right sound at the right time can slam you right back to childhood, create dread, inspire empathy, turn you on a dime to an emotional jellyfish. The right song at the right time can change—and has changed—the world, leading directly to social change and even revolutions. Music defines us. Joel Beckerman knows. Let him tell you all about it.”
— Anthony Bourdain, chef, bestselling author of Medium Raw, No Reservations, and Kitchen Confidential
“Pick this book up. Put it close to your ear. Riff through the pages. Hear that? Those are ideas—Beckerman’s ideas—flying by a mile a minute. Reading Sonic Boom is like seeing colors for the first time!”
— Fred Graver, writer/producer, TV creative lead at Twitter
“Beckerman offers an intriguing examination of the manipulative and inspirational power of sound in our everyday lives. It made me listen to my ears!”
— George S. Clinton, film composer and Chair of Film Scoring at the Berklee College of Music
“We are all susceptible to the power and manipulation of sound and Beckerman has beautifully described this mysterious process. As a producer, this book not only makes my choices and use of sound more informed but hopefully more effective.”
— Gordon Elliott, executive producer of ABC’s “The Chew”
“This remarkable book describes and clarifies the exciting and complex world of sound.”
— Ellis Douek, author of Overcoming Deafness
“Beckerman offers insights into a potent marketing opportunity. His work helps brands realize the powerful potential of sound.”
— Ruth Gaviria, EVP Corporate Marketing, Univision Communications Inc.
FOUNDER, COMPOSER, PRODUCER
Joel Beckerman’s Man Made Music strategically harnesses the power of sound to tell your unique story. Man Made Music is a bi-coastal Music Company specializing in soundtracks and Sonic Branding for entertainment and general market brands.
By translating brand strategy into sonic strategy, Beckerman and his company have developed unique and signature sonic branding programs for global giants such as Disney, Mercedes, AT&T, and Southwest Airlines. Fast Company featured Man Made Music on their list of “Most Innovative” companies in music.
“Music is the shorthand of emotion.”- leo tolstoy